The internet has created a revolution in how customers interact with brands. Traditional marketing methods are being challenged by new media channels where customers are interacting with brands through online mediums. The touch points with customers have therefore changed and provide SA Express with an opportunity to communicate through multi channels.
To remain engaged with you, our customers, we have recognised the need to integrate the internet, social networking, mobile marketing, call centres, sales forces, into our business. We understand that there is more urgency from you for quick turnaround times and we remain committed to delivering with speed without compromising quality.
As a values driven organisation, we want to collaborate with you, our customers, because we view you as our most important investor. We would like to connect with you on communication platforms that are convenient to you and therefore encourage you to interact with us to share your preferred ways of receiving and sharing information with SA Express.
Education remains a key pillar in our Socio Economic Development strategy. As learners across the country prepare for the end of the first term, we are proud of our Grade 1 Stationery Drive that impacted over 1500 learners across our Stations. This was a successful initiative that saw staff members donating stationery items and then the company matching that donation.
This month also marks South Africa’s Human Rights day, in remembrance of the Sharpeville massacre that took place on 21 March 1960. As a country, we are fully committed to the protection of the rights of all people and are guided by the principles of human dignity, equality and freedom as outlined in our Bill of Rights. On this day, please make some time to visit our country’s rich museums.
The Easter weekend also falls within this month. It is a time where most of us are in transit to be with loved ones. During this bustling period, we thank you for choosing to fly with us. As an airline, safety remains a priority for us and you can be assured that we will fly you to your destinations securely.
Rejoice, Celebrate, and have a very Happy Easter!